HungryHammer is one of the world’s best penny auction sites with 25,000 users and growing. HungryHammer was established by the High Cloud Group in 2009 after identifying an obvious gap in the entertainment online penny auction industry for providing personal customer service and a transparent bidding engine.
Alex Pyda, Head of Media & Communications at HungryHammer says: “We had been watching the penny auction industry for quite some time and realised that there was a a real need for a site that was based on the core values of honestly, integrity and professionalism.”
“There are a huge number of penny auction sites out there who have just purchased a “clone” from a foreign penny auction website for a few hundred dollars. We know because we bought one and pulled it apart to see what the competition were using.”
“It was the best investment we ever made and were shocked to find outso many things about bidding engines, unfair practices and that some sites out there were run by 16 year olds from their bedrooms”.
Pyda explains how penny auction sites work and how users can capitalise on them: “Look our industry is not about providing an alternative from shopping on the high street, it’s all about providing a fun and dynamic experience for the user as entertainment.”
“HungryHammer was built from the ground up. We have a development team in house who have built every single element from a blank page and developed it into something that is a user experience. Our bidding engine is so precise and we know it works that we’ve even displayed the milliseconds to our users – we’re the only site that does this!”
“When we pulled apart the “clones” that 90% of the sites out there have bought (have a search on Google for “online penny auction clone” and you’ll see how many there actually are) we were so alarmed by how badly programed they were, users hadn’t got a chance of winning as the bidding engine would crash or worst close early or with 2 winners!”
“We’ve spent around £100,000 so far on just website development alone, now that’s commitment to users!”
“Users must look carefully at who they’re spending their money with, same as any other industry around the world. Yes it can be tempting and the offers out there may seem too good to give away but just look carefully at who you’re dealing with. If you wouldn’t deal with them face to face, why deal with them on the internet..”
In order to show people that they have nothing to hide, HungryHammer has now opened up a Central London collection service for auction winners to collect their won auctions the next day. Pyda says: “…nobody else in the penny auction offers a collection service and this is us showing our commitment to users and not hiding away behind a website”.
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